Professional photo of Cassandra, freelance web designer in Akron, OH smiling.

Hi, I'm Cassandra.

I create bespoke website designs for hospitality brands that value design, storytelling, and guest-centered strategy.
Read more about me

A little bit of lemon.

As the main squeeze, designer and developer behind Made by Lemons, I create websites that work hard for hospitality businesses by putting an emphasis on original designs, user experience, and on-site SEO. Before I started squeezing everything nice into websites, I worked in hospitality and marketing where I honed skills for lasting impressions and digital strategy — two very important ingredients for a successful website.

White tablet with black screen placed on a pile of fresh yellow lemons with green leaves.
Open laptop with black keyboard displaying digital art thumbnails next to a glass of water with lemon slices on a brown surface.

A lot of process.

With a passion for creativity and over 6 years of hospitality and marketing experience, I created Made by Lemons to bring a bit of hand-crafted to the digital world. Not only are my designs original, but each and every project is tailored for the needs of your brand and a hospitable overall experience. From discovery to launch, I blend excellent client service, made-from-scratch designs, creative storytelling & on-site SEO, development, and post-launch support to craft digital experiences that feel as inviting as your space.

Learn About My Process

My Process

Discover what you can expect when working with me. My 4-step process ensures that you get the best out of your experience.

1

Discovery

The first step is all about understanding your business and it's needs so that I can determine a customized solution for your success. This will involve completion of a questionnaire and a scheduled discovery call. Before I begin designing, I will send you a moodboard to get a feel of your style. An asset checklist is completed to ensure I have everything I need to continue through the next step.  

Design Mockups & Copywriting

I design each your website's pages, write all creative copy, and implement all images and graphics in this step using Figma. I keep you updated as I work through each page so that you can comment any changes. Depending on what is included in your package, we may repeat revision rounds prior to the next step to ensure your website is just the way you like it.

2
3

Development

The client-approved Figma designs are transferred to Webflow for development, I make sure each page looks great on every device, and on-site SEO is completed. Draft Webflow mockups are sent to the client for review.  

Launch, Training, & Post-Launch Support

I connect your custom domain to Webflow and your website is published for the world to see! We schedule and complete a training session on how to manage content on your Website. I'm here for ongoing updates, maintenance, and refinements as your business grows and evolves.  

4

Let's work together.

Ready to elevate your business with a website? Please fill out the form below or email me directly.

Get in touch

Email
cassandra@madebylemons.com
Location
Based in Akron, OH and always open to fully virtual projects in the U.S.

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